Seasider pop up shop opens it's doors at 42 Theabold Road, London.

The Seasider campaign opened its doors to the general public yesterday for a sneak preview. The shop, leased to Meanwhile Space by Camden Council for 6 weeks, will host the programme of seaside activities for 3 weeks.

Seasider is a contemporary campaign to change perceptions and promote the British Seaside to a creative, urban audience through a 5-year programme of activity, including a year-round PR campaign, Seasider Network and public events including a British Seaside Festival in the centre of London.

To learn more about Seasider please visit the website.